Finally, a styler that takes the guilt out of heat styling. The NEW innovative ghd platinum™ styler uses safer-for-hair heat that delivers ultimate styling results in just one stroke. What's more, hair is also proven to be healthier*, stronger* and shinier.** Using ghd's patented tri-zone™ technology, ghd platinum™ works quickly and effectively to straighten, curl and style in just one stroke, without compromising the health of your hair.* Safer-for-hair heat - is there such a thing?
Yes, there is. And it's been proven by ghd scientists working at the ghd Research & Development facility in Cambridge - the heart of the UK's electronic industry. They have identified the optimum temperature for styling hair; ghd platinum™ constantly maintains this temperature using patented tri-zone™ technology, which is exclusive to ghd. This ensures ghd platinum™ delivers ultimate results in both hair health and styling, reducing hair breakage by over 50%* and increasing shine by 20%**. Turning up the heat is not the key to getting the look you want. How does this safer-for-hair heat work?
Developed by ghd scientists, intelligent tri-zone™ technology uses three sensors in each plate, ensuring the optimum temperature for styling hair is consistently maintained across the entire plate during styling. The sensors mean there's no sudden surge or drop in temperature - both of which can be detrimental to hair health and styling results - delivering safer-for-hair heat at all times, from roots to ends. ghd platinum™ is also proven to be kinder to your hair colour†. Can ghd platinum™ really deliver ghd's best-ever styling results in just one stroke?
It can and it does. Styling at the optimum temperature creates ultimate results with the least amount of effort, while the unique wishbone hinge ensures the plates are precisely aligned, meaning hair stays perfectly positioned throughout styling.
*vs a styler working at 230°C **vs untreated hair †2x more colour integrity vs a styler working at 230°C"
To achieve the best results with ghd platinum, take a section of hair, no wider than the plated and hold it away from your head. Place ghd platinum in at the root and slowly guide the styler through to the ends. For a perfectly straight finish keep you styler moving straight through your hair. If you prefer a softer finish, turn your ghd platinum slightly just before you reach the ends.