BRAND

Urban Decay is beauty with an edge™—cosmetics created by makeup addicts, for makeup addicts. Discover cult-favorite palettes, insanely pigmented lipsticks, and high-tech setting sprays to make your makeup last all day. Whether you’re a total beauty junkie or you’ve just started experimenting, your makeup bag will never be the same.

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The History

Urban Decay’s story opens in the mid-’90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Wende Zomnir and her co-conspirators unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™. Urban Decay now offers an endless array of high-performance cosmetics, from velvety-soft shadows (including some of the industry’s bestselling palettes) and creamy, badass lipsticks to weightless complexion products and high-tech setting sprays to make your makeup last all day.

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