Urban Decay’s passion for bringing original ideas into the beauty world whilst upholding a cruelty free philosophy has been dominant since the very start. Flying in the face of the traditional concept of makeup, Urban Decay introduced never-seen-before hues to everyday products, recognising that makeup is about “showing the world who you are”.

24/7 Lip Pencil
Moondust Eyeshadow
All Nighter Liquid Makeup