Want the London Look? Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible.

The History

Traditional. Historic. Rimmel? More like cool, eclectic and cutting-edge! But, believe it or not, Rimmel is actually one of the world’s oldest beauty brands and celebrated its 180th  anniversary in 2014. In 1834, French-born Hyacinthe Mars Rimmel established the House of Rimmel. In 1864, his son, Eugene invented Cosmetique Superfin, an innovative product to darken and enhance lashes, believed to be the world’s first non-toxic mascara. And that is how the Rimmel journey started…

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