Magnificent color. Magnified brilliance. Color that looks and feels so incredible, it leaves your lips wanting more. 2 seductive finishes: Satin lasting creme and lustrous lasting shimmer. Exclusive True Vision™ technology, provides maximum color impact, dimension and wear. The lipstick is enriched with lip-loving ingredients that leave lips soft and creamy smooth. In a spectrum of shades, from sublime to vivid. Designed by Tom Pecheux, Creative Makeup Director, Estée Lauder.