BRAND

Giorgio Armani fragrances are constructed around a simple fragrance concept, interpreting the world’s most precious ingredients through the creative imagination of the most talented perfumers. Some celebrate nature, like the mythical Acqua di Giò, while Armani Code explores the always fascinating territory of seduction. The brand’s feminine icon, Sὶ, embodies the sophisticated Armani femininity.

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The History

‘Perfume is an intense and engaging language,’ says Giorgio Armani. ‘I find the world of perfumery fascinating, and each time I work with a “nose” it is always an exciting experience.’ Giorgio Armani is a designer who has long seen fragrances as being an important part of a wardrobe. As early as 1984, he launched Eau Pour Homme. This fragrance has given rise to a whole series of scents, which together form a quintessence of the olfactory style of Armani – fresh, refined and elegant

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