The concept was to juxtapose the most mundane and commonplace of products, the household cleaner, with something so precious, the juice of a luxury brand's fragrance.
Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?
The Bottle and Packaging
A very special bottle, ironic and fun, making the aspirational accessible to all. This precious fragrance is housed in a modern, elegant coffret made with the finest quality materials, including a touch of gold detailing as a nod to refinement and luxury.
The carton opens to reveal the unexpected 'cleaning bottle' flacon in a very Moschino interpretation of contemporary style.
A surprising and ironic perfume which plays with fresh and joyful accents and a tempting femininity.
The sparkling and compelling top note, made of a bright accord of mandarin and bergamot, is enriched with the intense and exotic character of ylang ylang.
A juicy and inviting touch of raspberry adds a colourful and amusing contrast to the floral heart, made of an elegant and velvety accord of white peony and osmanthus.
The dry-down underlines the refined and contemporary character of the perfume, thanks to a luminous and sensual trail of clear woods, white patchouli and ambrox.