Cookies and Online Marketing Management Tools
What are cookies?
Cookies are small text files that websites can send to your computer, tablet or mobile phone. A cookie can be thought of as an internet user's identification card, which tells a website when the user has returned. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's e-mail address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website.
Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping trolley or to remember the user's preferences or registration details for a future visit. The European Union Directive on Privacy and Electronic Communications (the "Directive") and its subsequent amendments, recognise that cookies are a "legitimate and useful tool" for many activities, including verifying the identity of website users.
Strictly necessary cookies
These cookies enable services you have specifically asked for. These cookies are essential in order to enable you to move around our site and use its features, such as accessing secure areas. Without these cookies, certain services you have asked for, like shopping baskets or electronic billing cannot be provided.
These cookies collect information about how visitors use our site, for instance which pages visitors go to most often, and if they get error messages from our web pages. These cookies don't collect information that identifies a visitor. All information is aggregated and therefore anonymous. It is only used to improve how the Website works. By using our website, you agree that we can place these types of cookies on your device.
These cookies allow our site to remember the choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a post. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. By using our website, you agree that we can place these types of cookies on your device.
Targetting or advertising cookies
These cookies are used to deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see a specific advertisement, as well as helping to measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality Fabled uses digital marketing organisations to attract new customers to our site.
In order to track where new customers come from the digital marketing organisations provide us with technology such as smart pixels and transparent GIF files. That technology works by recognising a cookie on your web browser, enabling us to identify which advert brought you to us. The technology is not able to identify any of our customers’ personal details.
Fabled uses Google Analytics to anonymously track usage statistics to help us improve our website experience. Fabled does not upload any data that would allow Google to personally identify an individual customer, or data that permanently identifies a particular device. Fabled may combine anonymous logged in customer sessions with logged out sessions to help us better understand both types of usage.
Your continued use of our site constitutes your consent to accept these cookies and data collection, however you can set your internet browser to reject all cookies, or to notify you when a cookie is set. You should consult the Help section of your browser to learn how to change your cookie preferences. You may also find instructions on how to do this at www.allaboutcookies.org/manage-cookies
If you leave cookies on, remember to log out when you have finished using a shared computer. If you wish to control the advertising you see online, please go to www.youronlinechoices.eu