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Marni’s Graphic Blue Eyes

Blue eyeshadow is back but this time round, you can abandon any ‘80s pop star connotations and embrace a brighter, more modern hue.

From aquamarine at Missoni and Max Mara, to strips of sapphire at Marni, it seems that blue is the colour to be wearing on your eyes this season. But rather than the light blue, wishy-washy shades you might be more familiar with (at least on your Aunty Pat), these are bold, bolshie blues swept onto the eyes in graphic, stand-out shapes and contrasting textures. Hard edges that aren’t blended away or tidied with brushes and an imperfect application keeps the colour fresh and more Blade Runner 2049 than The Breakfast Club, circa 1985.

At Marni, makeup guru Pat McGrath created strips of brilliant blue akin to war paint by swiping creamy shades straight onto the eyes with a finger, followed by pressing sparkling blue eyeshadows (from her own palettes) over the top and into the inner and outermost corners of the eyes. McGrath then contrasted the richness of the blue with flawless, fresh skin and nude or natural lips, skipping mascara and leaving eyebrows unruly to keep the focus completely on the colour.

Replicating the catwalk look IRL isn’t as daunting as you’d think. In fact, it requires very little skill – just a steady hand and a few good products. For best results, opt for a creamy kohl liner or gel for your base colour and use your finger to smear the product across the lid, stopping just outside the outer corner of your eyes. For extra impact, press a similar shade of blue powder shadow over the top; a shadow with a slight shimmer prevents the look from appearing too ‘flat’ and creates more depth of shade. And if you love the trend but it doesn’t really work for the office, take it down a notch by experimenting with a blue mascara or slick of liner first then slowly build up the ante.

Editor's Picks
“Hard edges that aren’t blended away or tidied with brushes and an imperfect application keeps the colour fresh.”