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Alexander Wang’s Beach Waves

Mermaid waves are now easier than ever to whip up, even if you’re not beachside.

A cursory glance at Instagram reveals over half a million (and counting) #beachwaves. No wonder, since ‘I woke up like this’ hair is the perfect embodiment of low-key glamour. The only issue? Mermaid waves take a lot more than just a quick dip in the sea to create. At Alexander Wang’s s/s show, hair maestro Guido Palau took inspiration from surfers and Californian boys. ‘We looked at girls that live on the beach with their boyfriends, and their hair becomes sort of tangly from the salt,’ he said. To create the grungy effect, Guido used a combination of a beach spray and hair paste, applying the latter to the ends to enhance texture. To avoid that crispy look, session stylist Kota Suizu recommends applying to ‘damp mid-lengths and ends’ and working with your hair’s texture. ‘If it’s straight, tong in roughly divided sections, then tease it out with your fingers,’ says Suizu. ‘Embrace a natural wave by twisting and coiling strands, then pin them up until dry to amplify what you’ve already got.’ At the Wang show, makeup artist Diane Kendal extended the beach theme with bare eyes, pared-back lips and NARS The Multiple in Portifino, across the cheekbones to mimic a slight sunburn. Together with graffiti T-shirts, flip-flops and basketball shorts, the overall effect epitomised the perfect beach holiday. California dreaming.

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“Embrace a natural wave by twisting and coiling strands, then pin them up until dry to amplify what you’ve already got.”