The Fabled Store

We’re here to shake up the way you wear, discover, and shop all things beauty.

You’ll find our flagship store at 21 Tottenham Court Road, in the heart of London. It’s a multi-level premium beauty emporium, overflowing with the best names in makeup, skincare, fragrance, and hair.

But it’s so much more than a simple beauty store. As well as 30- and 60-minute makeup tutorials, we offer bespoke makeovers and hair styling, all completed by one of our in-store specialists. Gather impartial advice from our in-store experts, receive complimentary colour matching, sort complexion woes at our Skin Bars, and wax or thread your eyebrows on the spot at our Brow Bar, open Wednesday to Friday.

What’s more, you can experience Dermalogica’s award-winning products and results-driven facials, all within your lunch hour. Pop in for a complimentary Face Mapping® skin analysis and product prescription or pre-book a treatment with one of our Dermalogica therapists in store or by visiting

It’s also a good idea to keep your eyes peeled for exclusive events, including guest appearances from the experts at Marie Claire (Trish Halpin, we’re looking at you).

Our range in store and online differs; please call ahead on 020 7637 3473 to check if what you’re looking for is available.

020 7637 3473

21 Tottenham Court Road

Opening hours:
Monday 10:30am - 7:00pm
Tuesday 10:30am - 7:00pm
Wednesday 10:30am - 7:00pm
Thursday 10:30am - 9:00pm
Friday 10:30am - 9:00pm
Saturday Closed
Sunday Closed