The Fabled Store

You’ll find our flagship store at 21 Tottenham Court Road, in the heart of London. It’s a multi-level beauty haven filled with all your favourite beauty brands, plus new and niche finds, too.

Get 10-minute make-up lessons and impartial advice from our in-store experts. Sort complexion woes at our Skin Bars, and get your eyebrows waxed or threaded on the spot at the Fabled Brow Bar.

Discover the latest looks, picks, and trends from our Editor Leyla Rudolf and those in the know at Marie Claire. Experiment in the Colour Studio, and recreate this season’s looks with Fabled Edits. Browse the latest beauty tips and tricks on our giant interactive screens.

We’re here to shake up the way you wear, discover and shop all things beauty.

Our range in-store and online differs; please call ahead on 020 7637 3473 to check if what you’re looking for is available.
020 7637 3473 Location:
21 Tottenham Court Road

Christmas Opening Hours:
Monday 10:30 - 20:00
Tuesday 10:30 - 20:00
Wednesday 10:30 - 20:00
Thursday 10:30 - 20:00
Friday 10:30 - 20:00
Saturday 11:00 - 19:00
Sunday 12:00 - 18:00