How To: Shop for perfume online (sniff tests included)

By Lucy Abbersteen

Lucy Abbersteen

There’s a certain pressure that comes with fragrance shopping in a department store. First there’s the poetic language of ‘notes’ only the sales assistant understands. Then you sniff a nose-bewildering array of fragrances on blotting cards. Yet many would still take that over shopping for fragrance online which can – at times – feel nothing short of bewildering. Until now. For Fabled by Marie Claire’s experts are here to share the top three tips for selecting your scent online, below. Pick a one-hour delivery slot and get yours even quicker!

STEP 1: Stick to the same fragrance family

Chances are the majority of your fragrances come from the same one or two fragrance families – floral (for example rose and jasmine), oriental (things like pepper, clove and oud), woody (notes like cedar and sandalwood) and citrus. Opt for a fragrance that feature similar notes to one that you’ve liked in the past be it light clean smelling scents, sweet perfumes or the best warm perfumes. Not sure sure what your perfume personality is? Find out here.

STEP 2: Check out the best sellers list

You can’t go wrong with shopping from the best sellers section within the best women’s perfumes aisle. There’s a reason why those fragrances are so loved. See what other Fabled customers bought (and had delivered the very next day). If you’re still not sure which out of all of them is the one to go for, a safe option is to steer towards fresh scents reminiscent of clean laundry or a Mediterranean citrus grove. Fabled loves: Tom Daxon Magnolia Heights.

Opt for a scent that sits within your ‘fragrance family’, with similar notes to one that you’ve liked in the past.

STEP 3: Earn points with every spritz

On the off chance that you’ve forgotten to buy your loved one a present – be it Valentine’s Day gifting, an anniversary or Christmas around the corner – you can order one of our eau-mazing long-lasting fragrances now and earn 3 Fabled Rewards points for every £1 you spend (which we’ll convert into exclusive money-off vouchers). A little something for them and for you. Win-win. Why not start with YSL’s iconic scent Black Opium (left). Still want to pick your perfume in person? Head to Fabled at 21 Tottenham Court Rd, Fitzrovia, London W1T 1BJ.

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