BRAND

The art and science of pure flower and plant essences is the core of Aveda. While we specialise in hair care, we offer other plant–based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth.

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The History

Founded in 1978 by Horst Rechelbacher , Aveda creates performance-driven products for hair, body and skin that are powered by natural, botanically-based ingredients. Aveda merges artistry and the science of pure flower and plant essences with Auyrvedic wisdom and wellbeing to offer its guests a truly unique and holistic experience: from customisable salon professional colour that is 96% naturally-derived*, clinically tested high-performance products, sensorial massage rituals and spa treatments, to iconic aromas. It unites over 7,000 salons and spas worldwide to champion and inspire beauty with a conscience.

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Thicker, Fuller With Invati

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